Where Female-Led Brands Thrive

Where Female-Led Brands Thrive

Join us in the world of direct-to-consumer brands and build something bigger than most will believe. The Shift supports ambitious, driven women seeking an alternative to the conventional, male-dominated business world. Build, lead, learn and connect—and rediscover the joy in your journey.

The Mentorship

The Shift’s mentorship program is born from the desire to help more women successfully scale or launch their direct-to-consumer (D2C) brand.

Personalized guidance from seasoned mentors is available on every aspect of building a thriving company—from idea generation, to perfecting your product-market fit, managing cashflow, inventory and team-building.

We help you navigate the challenges unique to D2C businesses.

Work from our office

Opening our first office in Amsterdam, the Netherlands soon. The right environment and community fuels growth like nothing else does. Be surrounded by like-minded and accomplished women, where you can be yourself and have fun along the way!

Sign up so we can keep you informed about our office opening and other news.

Visit our Sister Organisation

Women continue to face significant barriers in business. We strongly believe hormonal birth control should not be one of those. The Shift (within her) advocates for more research, more education and stricter regulations around hormonal birth control.